SEO plays a great role for every successful online business. That’s why SEO is still the top choice of every marketers.
In 2013 – SEO (Search Engine Optimization) will be the key marketing strategy of both B2B (Business to Business) and B2C (Business to Consumers) marketers for better business, and better ROI.
Businesses are willing to spend a lion share of their marketing fund on SEO for better search visibility, and for better conversion.
Without complicating the subject more; I will be telling you 3 best SEO strategy for 2013.
Why 3? Although there are 100s of SEO tips out there. This is simply because; these 3 SEO tips will form the base of your overall marketing strategy in year 2013.
1. Mobile Optimization
Mobile search is going to surpass desktop search by year 2014. That means, more than 50% people will perform a search via mobile devices (smart phones, tablets, laptops etc.)
And if you have not optimized your website for mobile devices, then it’s high time to think over it. It should be your high priority to run a mobile version of your online business.
You will be surprised to know that – As of now, only 16% of online businesses have optimized their sites for mobile devices. This may be due to- either lack of awareness or the complexity of mobile optimization. It’s a bit unclear.
To launch a mobile version of your website, you have 3 choices:
1. Make a responsive design of your website
2. Display different HTML and CSS for different mobile devices to control your site’s CSS.
3. Create a separate mobile website on an “m.YourWebSite.com” domain.
Google’s Recommends a responsive design i.e. the site that serves all devices on the same set of URLs, with each URL serving the same set of HTML to all devices and using just CSS to change how the web-page renders on different devices.
Why Responsive Design:
1. A single URL helps your users to interact, share and link to your content.
2. A single URL helps Google’s algorithm for indexation and search engine ranking.
3. No re-direction required on different devices, thereby reduces the loading time.
4. Increases the efficiency of Google bot (Crawler), because they crawl once for a single URL (each content). They help Google to index more of your site’s content and keep it fresh.
2. Content Marketing
You must have heard from webmasters and bloggers that – Content marketing is peaking-out, content marketing is dead and bla…bla…
But it’s not true. In 2013 CONTENT will be ruling the web, and continue to be the KING.
If you are a serious marketer and looking for a long-term online success, then the only thing you should do is -“Serve quality and unique content to your readers.”
Content marketing is one of the most successful, affordable and easy to implement marketing strategy. And SEO Copywriting plays a big role in successful content marketing.
Quality, uniqueness and freshness makes a content great. And great content ranks well in search engines, thereby sending targeted traffic to your site.
You can take the help of quality guest blogging, Email marketing etc. in addition to publication of content on your own blog or website.
Moreover, quality content attracts natural links and helps your overall SEO strategy.
3. Social Media Marketing
Social media marketing is like putting the “cherry on the ice.” It’s just like topping your overall SEO strategy.
Be it on Facebook or Twitter or Google+ or StumbleUpon – Spread the word on every popular social media networks. But there should be a limitation to the number of networks you should use. It depends upon you and your strategy.
The best and only thing you should do while social media marketing is – Build relationship with other community members. Interact with them, help them and make them understand how your website or blog can be helpful to them, how your content can make their life easier.
It’s a proven fact that Social Signal plays a major role in search engine ranking. By introducing Google+ and Google Authorship the search giant has already expressed it’s motive.
And Google Author Rank will be the next happening thing in SEO in 2013.
You opt for in-house SEO or outsource SEO services is up to you. It depends upon the size, financial condition and type of business.
I have mentioned my top 3 SEO tips for 2013. Now it’s your turn to add ONE.