What should be the perfect blog post length for better SEO – Is the question every blogger asks to himself, other bloggers and Google, but without a satisfactory answer.
With ever changing Google’s SEO rules, concerns of bloggers about the blog post length is definitely justifiable. Specially after the Panda algo updates.
Newbie bloggers have a common misconception about - “Short blog post and Thin content.” Both are not at all the same thing.
From the prospective of Google penalty or Google Panda, you (every blogger) should know about the thin content.
Short blog post VS Thin content
Short posts are those which contain less than 200 words. The problem with short post is – It neither portrays an indepth information about the article matter, nor it offers any value to your readers to solve their problem.
Thin content on the other hand is “site-wide.” 4 to 5 short blog posts in a blog which contains 200 articles, do not make the whole blog thin. Unless and until you are producing short posts extensively, your blog doesn’t come under “thin content.” It has to be site-wide with plenty of short articles.
Does long blog post always wins?
Nope! In 60% of cases, normal length blog posts or ideal length blog posts rank ahead of lengthy articles.
Let me clear you – What is a long post? Long posts are those which contain more than 800 words. That’s why top websites of the world divide their articles in to multiple pages, when the word count crosses 750 to 800.
Most of the web surfers become impatient when the blog post crosses 800 words. Exception: When the article is of higher quality due to thorough research and indepth analysis, and the reader is desperately seeking the information.
No doubt, your dish is delicious! But, not everybody capable of digesting a 2,000 KCal meal every time.
What is the correct blog post length for SEO?
To avoid Google Penalty for site-wide thin content, your blog posts shouldn’t be less than 200 words. And, to please your visitors with short attention span, your blog posts shouldn’t be more than 800 words.
Actually, an ideal blog post length should be between 500 to 800 words for better SEO. This is the amount of words you need to shape an article by expressing your inner thoughts. By doing this, you are hitting 2 birds with one stone! Not only you are avoiding the Google Penalty, but also pleasing your blog readers.
What should be your blog composition?
I hope your dilemma of short blog post, long blog post and ideal blog post is over. Now, the question is – What types of posts your blog should contains? The answer is – A mix of ideal and long posts. Again, it depends on your blogging niche and what type of blogger you are (Seriousness level).
If you’re writing an instructional article or a thoroughly researched article with plenty of information to offer, then you shouldn’t think about the length or word count. Go with the flow. Let the article to decide it’s own length!
For an average blogger, a composition of 80% ideal posts + 20% long posts is ideal for SEO(exception is news based blogs).
What is your opinion about – Correct blog post length for better SEO? Share your thoughts in the comment section.
Ohh… you are crazy to know… How long is this blog post? It is 555 WORDS!