Matt Cutts, the head of Google’s web-spam team has released a new Webmaster Help Video recently, about “Google’s view on Guest Blogging for links.”
He has also given some guest blogging tips to get maximum benefits out of it. One thing you should know, if the guest post is written with great care and with good intention, then it’s beneficial for not only the guest blogger, but also the publisher.
Guest blogging is a proven method for acquiring links, building reputation and receiving new readership or traffic.
Reputation and Traffic are OK. But, what about link collection by guest blogging with spinned and duplicate content?
Are they benefited by their acquired backlinks and anchor texts? Does Google pass them search engine ranking benefits for accumulating links in an unscrupulous methods?
Why Guest Blogging for Links?
Everybody knows – Links are the currency of web and helps content to rank higher in the search engines.
To make the user experience better, Google has recently closed all the doors for building links in a spammy manners (buying, exchanging etc.) by introducing Penguin algorithm.
So, all webmasters, bloggers and SEOs are looking for easy way out to get links. And, the door for the guest blogging for links is wide-open! Everybody simply rushing for guest blogging. Because getting links in a natural way is quite difficult. This is just like buying a lottery ticket and waiting for the JACKPOT!!
Tell me one thing, how many times you have gotten backlinks for your best creations? Your answer may be few or a BIG Zero 
Whenever people use something in excess (exploitation), a new problem always arises. Exactly, the same thing happened with guest blogging.
SEO firms, webmasters and bloggers who donned black hat or grey hat are trying to trick the Google algo and posting guest articles (multiple versions) everywhere on the web for backlinks. In the rat race of link acquisition, the newbie bloggers are becoming the scapegoat by publishing low quality duplicate guest posts.
Below is the question for Matt Cutts for his webmaster help video:
What is Google’s view on guest blogging for links?
AJ Kohn, SF, CA.
Guest Blogging Tips
1.Quality guest post which offers value to readers benefits both the guest blogger and the publisher.
2. Quality matters instead of quantity. Writing a guest article of 300, 400 or 500 words doesn’t work, if it’s crappy or spinned. The post should be of high quality to get the benefits from Google.
3. There are SEOs who post multiple version of an article on different web-outlets or blogs for their clients. Google doesn’t count links acquired by these practices.
4. The host-blogger should invite either well known guest authors in their niche, or a blogger who is a bit lessor known now but writes really really well.
5. In the long run, high quality bloggers get great benefits from backlinks as well as Google authorship. Which helps them to rank their contents higher in SERPs.
Checkout the video below:
What is your plan and views about guest blogging? If you have a tip or past experience about guest blogging please add in the comments below.
About Nandita B.
My name is Nandita B, and I’m a SEO practitioner and part-time blogger. My sheer passion for sharing knowledge a webmaster needs drove me to create “A Webmaster’s Magazine” called SEOHour.com
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Awesome ..
I agree with all the Tips shared..
After penguin Update , Guest posting has been increased a Lot..!
Aliakbar Fakhri recently posted…Earning Money with Affiliates in India
Thanks for keeping us up to date with the latest seo news Nandita
However, I don’t agree with the second blogging tips. You could also have an awesome, well-written, original content between 300-500 counts.
The thin content penalty applies when it’s site wide. That’s what I heard in an SEO Webinar
Hayder recently posted…How to Migrate to Windows 8 using Windows Easy Transfer
Hi Hayder,
You are correct. A 300 words original and well researched content is good enough to rank higher. No problem with Panda also.
My 2nd point says – Even though an article is 500 words long, if it’s low quality or duplicate content then it will not serve your purpose as a guest post.
Thanks.
Guest blogging is now doing great for SEO.
Nandita this video looks great and I am very much eager to watch it.As youtube is blocked here ,please can you provide alternate link.
pakblogger2012 recently posted…Ball Valve How it Works
Nandita, i wanted to ask one thing.. i have Made a New Blog, blogeclipse.com and i already have a Adsense account which i am Using on my Other Blog,
but i have implemented Adsesne on my New Blog
But the Traffic is low as it is at Initial Stage..
what do u think?
Should i remove Adsense for some time , or it can work without any problem.. from Now..?
Aliakbar Fakhri recently posted…How to Make Money with Fileice – Premium Guide for Free
That’s the main reason why I usually never go for guest posting. Since I know I will never give my hundred percent when it comes to someone else website or work.
Vivek recently posted…Remove Irrelevant Unnatural BackLinks For Penguin Recovery
great tips! this clarifies the importance of quality guest posts now as it is matt cutts information. thanks
Perl recently posted…Do Caffeine Shampoos Really Reduce Hair Loss?
Many of the authors/admin of the websites not allow directly for Guest posting, but also we need to prove ourself by Blog commenting in their website and after our commenting he might invite us to write as a guest. Nandita, does Blog commenting in several websites is okay from an seo point of view or not?
Vandhana Karthick recently posted…Upcoming Q2 Results in coming week 22/10/2012 to 26/10/2012
Off-late Guest Blogging is very popular and it is one of the easiest method for attracting more traffic to the website by rich content. As said above, its doing really great for the SEO.
Awesome post Nandita
like very much best and easy as well as easily understandable
Hussain Saifi recently posted…Add AdSense for search code to your wordpress blog
nice
i agree to all
the use of guest posting is increasing now a days
Jeet recently posted…Google Invites For Android Event On 29
Thanks Matt.
As per now this could be helpful for everyone to stay on Search Engine. Whether other link building techniques works or not, but guest blogging will be considered as a natural way of link building.
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