Google Acquires Frommer’s – A Travel Guide Publisher

Google Acquires FrommersGoogle acquired Frommer’s, a travel guide publisher from John Wiley and Sons for an undisclosed amount.

Frommer’s has assets like printed travel guide publication, a website with huge content and various mobile Apps related to traveling and tourism.

Founded by Arthur Frommer in 1950, Frommer’s is famous for its budget travel guides.

Frommer’s is a massive content addition to Google’s previous acquisition in publishing space (Restaurant Reviews) Zagat.

Google will use the Frommer’s massive content in its travel and hotels search offerings, and maps, along with Zagat.

By offering reviews of places and restaurants in the search, Google will also offer targeted Ads for its search engine users.

Wiley was looking for a buyer for Frommer’s since Mar 2012. This acquisition will be a threat to online travel guide like Kayak, which also uses contents from Frommer’s.

According to Press Release ( Yahoo Finance)

On August 10, 2012, Wiley entered into a definitive agreement to sell all of its travel assets, including all of its interests in the Frommer’s brand, to Google.

Proceeds from this sale, and others that may arise from the sale of other consumer assets, will be redeployed to support growth opportunities in Professional/Trade; Scientific, Technical, Medical, and Scholarly; and Global Education businesses.

  • http://www.web-design-expert.com/ Aditi

    Hi Nandita!!
    I really enjoyed reading this newly introduced travel guide from Google called “Frommer’s”. Its simply great and I must say that this is going to be a great guide for all the travellers as it has got various mobile apps related to travelling and tourism. The budget travel guide is also great.Must be helpful. Thanks for the share!!

  • Shalu Sharma

    Interesting, I suppose its in safe hands. Google perhaps will take it to the next level. They seem to have acquired many sites in the past and will continue to do so.

    • http://moneyctl.com Nandita B.

      Hi Shalu,

      Lets watch, how Google will blend Frommer’s vast pool of data in to its search feature.

      Thanks.

  • Charles

    Please would you ask Big G to stop acquiring and utilize the acquired?!
    Soon we’ll be talking buying countries.Lol

  • http://www.buyidahorealestate.com/ Cordell

    I agree with Charles, I hear of so many outstretched arms in the business world. Lots of those arms fill up with useful resources but just aren’t brought in to be used. Well it will some day and this sounds like a great thing for us as consumers! Google will grow and looks more and more useful. Sounds like map info will improve beyond where it’s at now!

  • http://www.indiawilds.com/diary Sabyasachi Patra

    Google is continuing its strategy of owning up the ecosystem built around search and it is implementing this strategy systematically. Any idea how it will impact people from India.