Since the introduction of Google Penguin Update in late Apr 2012, webmasters around the world become Cannibals.
Webmasters are busy sending E-mails to each other, threatening to sue in the court, if the xyz links are not removed ASAP. Worst, web directories are getting tons of threatening E-mails to remove backlinks. Who had requested for the backlinks on the web-directories? Of course the same webmasters, who are sending threatening messages. And, few years back, these were the webmasters feeling proud for their links on these web-directories.
For your info: Most of the webmasters submit their sites for listing in a web-directories, only to gain Search Engine ranking by getting link juice. Nobody submits a site to web-directories for traffic.
Actual scenario: Google has penalized numerous web-directories, sites involved in spammy activities, blogs using sponsored WordPress Themes, WPMU.org ( original WordPress Mu site) and many others. And, the punishment is under the name of Penguin Update!
Why Google is shying of -Ve SEO: Although Google is denying any involvement of negative SEO in Google Penguin Algorithm, everybody knows a certain share of penalties are due to incoming bad links, which a webmaster has no control over it (negative SEO).
Negative SEO is usually practiced by webmasters, by pointing bad links from spammy sites, to their reputed competitors to demote in the Search Engine rankings.
Why not Yahoo Directory: Google has not penalized Yahoo directory in the Penguin Update. Yahoo charges 299$ and 600$ per year for regular sites and adult sites respectively, with manual analysis of sites before listing. Yahoo also says, there is no guarantee of listing after submission and money will not be refunded. According to Google, its adding value to Yahoo directory and its users.
Final Word: Google’s Penguin Update is definitely not a great invention by Google. Matt Cutts, the head of Google’s Webspam team, as usual admits – every algo update has its own flaw, so also Penguin! So easy to say, but the consequence? Webmasters are getting CANNIBALS by sending and getting angry E-mails to each other and threatening to sue each other in the court.
Do you think- The sky is falling for webmasters around the world? Drop your thoughts below.