Google is rolling out the Penguin 3 algorithm update today, which will noticeably affect 0.3% of English queries.
The last Penguin update was on May 26 and affected <0.1% of English searches. This time around, SEOs and webmasters were expecting a more harsher and lethal Penguin data refresh, as hinted by Matt Cutts in SES SanFrancisco 2012. But, seems like Google has hurriedly released the update , and keeping the lethal one for the latter.
Checkout the Official tweet by Matt Cutts about the news:
Weather report: Penguin data refresh coming today. 0.3% of English queries noticeably affected. Details: goo.gl/AF5kt
— Matt Cutts (@mattcutts) October 5, 2012
Google Penguin introduced on April 24, 2012 is a search engine algorithm to fight against web-spam. Now, penguin is focusing more on link buying, blog commenting spam and keyword stuffing.
Matt is hoping to reduce the online spammy activities adopted by webmasters and black-hat SEOs by the end of 2013. Google is still working out better algo updates for Penguin. After the full fledged algorithm, may be after 1 year, it will be a regular affair like Google Panda.
Google Penguin History
Penguin 1: Introduced on Apr 24, 2012
Penguin 2: May 26, 2012
Penguin 3: October 5 2012
For your info, noticeable means “Above the Fold” to some extent (according to Matt Cutts). So, if you swap the 1st 10 results of Google with another set of 10 results, then it may not be noticeable. But, swapping few results from the top 10 is definitely noteworthy.
Are you affected by Google Penguin and trying to recover? Checkout this article.
We have also devised an Antidote for Google Penguin for you, in the form of an INFOGRAPHIC.