Google is rolling out the Penguin 3 algorithm update today, which will noticeably affect 0.3% of English queries.
The last Penguin update was on May 26 and affected <0.1% of English searches. This time around, SEOs and webmasters were expecting a more harsher and lethal Penguin data refresh, as hinted by Matt Cutts in SES SanFrancisco 2012. But, seems like Google has hurriedly released the update , and keeping the lethal one for the latter.
Checkout the Official tweet by Matt Cutts about the news:
Weather report: Penguin data refresh coming today. 0.3% of English queries noticeably affected. Details: goo.gl/AF5kt
— Matt Cutts (@mattcutts) October 5, 2012
Google Penguin introduced on April 24, 2012 is a search engine algorithm to fight against web-spam. Now, penguin is focusing more on link buying, blog commenting spam and keyword stuffing.
Matt is hoping to reduce the online spammy activities adopted by webmasters and black-hat SEOs by the end of 2013. Google is still working out better algo updates for Penguin. After the full fledged algorithm, may be after 1 year, it will be a regular affair like Google Panda.
Google Penguin History
Penguin 1: Introduced on Apr 24, 2012
Penguin 2: May 26, 2012
Penguin 3: October 5 2012
For your info, noticeable means “Above the Fold” to some extent (according to Matt Cutts). So, if you swap the 1st 10 results of Google with another set of 10 results, then it may not be noticeable. But, swapping few results from the top 10 is definitely noteworthy.
Are you affected by Google Penguin and trying to recover? Checkout this article.
We have also devised an Antidote for Google Penguin for you, in the form of an INFOGRAPHIC.
My name is Nandita B, and I’m a SEO practitioner and part-time blogger. My sheer passion for sharing knowledge a webmaster needs drove me to create “A Webmaster’s Magazine” called SEOHour.com










Nice article, Nandita. Luckily, I didn’t see too many negative consequences from this latest Penguin update. Google is updating so often, it seems better to just keep working on making a great site and let them do what they need to do.
Darren
Darren McLaughlin recently posted…Internet Marketing Basics For Business Owners
Hi Darren,
Webmasters are not feeling the Penguin heat this time. May be due to the milder version.
Thanks.
Hello Darren,
I also think as u mentioned in your comment on penguin 3. Only make a good website like user friendly. Let Google do whatever it needs.
A 0.3% change really makes many people happy, I think bloggers have started working on social media and they don’t want to rely on google in future.
Nishant Srivastava recently posted…Learn How To Attract Advertisers & Sponsors
Hi Nishant,
Agreed with your view. Bloggers should diversify their source of online traffic. Relying solely on Google is dangerous.
Yes you are right..Many of the people are happy as it does not affects to their website..We should safeguard of our website for future business
Vandhana Karthick recently posted…Upcoming Q2 Results in coming week 22/10/2012 to 26/10/2012
Thank god..
this time my traffic has not at All Affected..!
it seems that my blog has not been hitted by Google Penguin and Panda…
i understood the On Page SEO tactics very Well!
Neways thanks a Lot Nandita to sharing this Update..
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High quality content + On/Off page SEO (White-hat) should be the mantra of all the aspiring bloggers.
Thanks.
Hi,
Yes, Google has again landed with the Penguin update3 on Oct 5. It affects 0.3% of the English queries and yes it is a “data refresh” algorithmic update focussing mainly on panda and exact match domain update of August and September. Thanks for the share!!
Hi there. Now it is time for Google dance. It affects 0.3% on English queries.
Thanks
Hi,
Nice article. I think Google Panda/Penguin will not stop now from updates. This all algorithm are made just for increase advertiser on Google AdWord.
Thank
Kamran
Well Google have also launched EMD algo and most of the sites which have keyword in their domain name have suffered because of low quality of backlinks. Dont know why Google is updating its algo so frequently?
its simple google aims to increase own ppc campaign,
raheel recently posted…There are 3 key basics in the site’s composition
This time I am badly hit on 10 Oct,2012 by Google update possibly penguin as I have no ads heavy on top.My organic traffic has dropped to almost zero,so sad.
How can I quickly recover from it nandita?
Would it be possible to regain those organic visitors before next penguin update?
pakblogger recently posted…HVAC Applications of Valves
As I feared ,I am badly hit on 10 Oct,2012 by Google update possibly penguin as I have no ads heavy on top.My organic traffic has dropped to almost zero,so sad.
How can I quickly recover from it nandita?
Would it be possible to regain those organic visitors before next penguin update?
pakblogger2012 recently posted…HVAC Applications of Valves
Last 15 days,Google has launched 2 updates EMD & Penguin 3. This article has shared enough information about penguin 3. Thanks for sharing.
Thank you Nandita. Well I’m also an Indian blogger (From kerala). I’m also running a small website like you! Your articles are simply awesome, and you are doing a great job. Keep posting, I subscribed to your articles:-)
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High quality content + On/Off page SEO (White-hat) should be the mantra of all the aspiring bloggers.
Thanks.
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