Google rolled out a new algorithm change this week having impacts on search rankings.
If you have a medium to small website and experiencing a bump in traffic for last 2 days, then this algo change might be the most probable cause.
Due to this change, more and more diverse search results from more number of domains are appearing in SERPs. This news was confirmed by Matt Cutts, the head of Google’s web-spam team via a tweet on Sep 14.
Just fyi, we rolled out a small algo change this week that improves the diversity of search results in terms of different domains returned.
— Matt Cutts (@mattcutts) September 14, 2012
Panda update confusion: Lots of webmasters, whose sites were hit by previous Panda updates are experiencing huge improvements. Some are getting more than 50% traffic in last 2 days. And, they are attributing this change to Google Panda.
It’s a good news for new and upcoming sites, as well as existing medium to small websites. Because, lately, if you search for something in Google, more and more number of results were coming from the same domain. Sometimes all the results were dominated by a single domain only. And, webmasters were scared of Google’s search results can sometimes be dominated by established online brands only.
Now the playing field will be little bit leveled for both small and medium websites, and big brands.
EXAMPLE: Latest search results on Google
Example: Last month search results on Google
Are you experiencing any surge in traffic since last 2 days? Share your experience and thoughts about this algo change in comments below.