Surprise…Surprise – Google has updated Toolbar Page Rank today morning, on Dec 6th, 2013.
It’s a big surprise to webmaster and SEO community as Matt Cutts, the head of Google’s web-spam team had tweeted (Oct 6th) – “I would be surprised if there will be a PR update before 2014.”
The last update was on Feb 4th, 2013. Almost 10 months back. So, it’s like a Christmas Gift for webmasters to celebrate. Obviously for those who have gained
Personally, I think Google should stop updating Toolbar PR. It is just one of the 200 ranking signals used by Google. And, over the years the weighted of PR as a ranking signal has been reduced. Time-spent, and trust & authority of a domain/page has much more significance these days.
You should know: Google updates Page Rank internally every now and then for content ranking purposes. And it is called innate PR. Toolbar PR update is for the outer world only.
The reasons I don’t like Google PR: (1) It encourages obsessive linkbuilding among webmasters. Many a times, the end result being a Google Penalty. (2) There are so many ranking factors out there (superior than PR) which we should work upon.
Future of Toolbar PR update: Google may stop updating Page Rank in year 2014, and forever.
Look – what Matt has to say about PR update (via tweet):
@CCrum237 I hesitate to say “I’d be surprised” but in general I’d expect PR updates to be less of a priority.
— Matt Cutts (@mattcutts) December 6, 2013
On Mar 2nd, 2013, I changed my domain name from MoneyCtl to SEOHour. It was just after the last PR update. So the Page Rank of SEOHour was 0 (ZERO) till today. Now I can see a figure 2 on Toolbar Page Rank.
Have you gained or lost your PR in this surprise update by Google? Share your mood in the comments below.