It’s time to learn from past history (or past mistakes) to prepare the digital marketing road-map for year 2014.
History is the best teacher. That’s why there is a saying that “Turn the pages and run the world.” In the ever changing world of SEO, if you think year 2011 & 2012 were eventful, then year 2013 was not far behind.
SEO and blogosphere are interlinked. Whatever changes happen in Search Engine Industry trickle down to blogosphere. For every change by the “Big G” there are effects felt by the bloggers. Sometimes trivial, and sometimes quiet severe.
Changes for good…
Below are the few notable changes in SEO world, and most of them are by Google in 2013:
- Panda: With Panda update 25, Google integrated this thin content fighting algorithm with its normal ranking algorithm. Now Google runs Panda updates every month for a period of 10 consecutive days, unannounced.
- Penguin: Google introduced Penguin 2 or “The Next Generation Penguin” to better detect spammy or manipulative links by webmasters. The affect of Penguin algorithm updates in 2013 was not so devastating as compared to year 2012.
- Hummingbird: Google re-wrote its entire core ranking algorithm after a decade, and named it “Hummingbird.” It will help Google to implement – conversational search, social signal & subject authority while ranking content.
- Link-network: Google ran after multiple link-networks involved in link spamming. Set example by taking strong action against them.
- Link: SEOs and Webmasters changed their tactics of “link-building” to “link-earning.”
- Content Marketing: Digital marketers relied mostly on content marketing for earning genuine links.
- Guest Blogging: Matt Cutts, the head of Google’s web-spam team released multiple webmaster help videos about Guest Blogging dos and don’ts to control -article spinning, low quality guest blogging and manipulation of rich anchor-text links.
- Page Rank Updates: Amidst a rumor about Google’s aborting Toolbar Page Rank forever, an update was released lately.
- Not Provided: Google decided to encrypt (https) all the search data and made “not provided” 100% in Google Analytics. Now you can’t know “by searching which search term or phrases” visitors are arriving on your site. Irrespective of they are logged-In to their Google account or not.
To guide you through the SEOHour’s memory lane 2013, I’ve compiled 20 best blog posts of 2013 for you:
It was really a tough task to select 20 posts out of around 200 posts published on SEOHour in 2013. Hope you liked my collection.
Happy blogging, and stay safe in year 2014 – both online & offline