14 Viral SEO Tips for YouTube Videos

SEO for YouTube VideosDo you SEO your YouTube video to make it viral?

Do your YouTube videos appear frequently in the Google vertical search (video search)?

Yes, video-blogging is the latest online avenue being tapped by the webmasters all over the world to get tons of traffic.

Data suggests that more than 600 million unique visitors visit YouTube per month, which has become the No. 2 search engine on the web. And, if you are not optimizing your YouTube videos, then you are definitely missing a serious traffic for sure.

Actually, videos are binary files and can’t analyzed by the search engines properly, if sufficient metadata is not provided.

Without much ado I am telling you the 14 most important SEO tips to optimize your YouTube videos for a viral effect.

SEO of YouTube Videos

1. Metadata: Always provide the best possible metadata (title, description and keywords) in your YouTube videos.

2. Link-back: Always link-back your videos to the original content on your site or blog, which should be clickable with a complete URL.

3. Compelling content: Create compelling videos for viral effect. Even an instructional video on – How to SEO YouTube video is compelling to someone who needs the information.

4. Video quality: Quality is King in YouTube! Quality always comes before quantity. If your video is visually substandard, no matter how useful it is, nobody is going to watch it. Leading to a dead end.

5. Branding: Produce videos within your niche which represent your brand to the masses.

The aim should be, if the video goes viral, it should be helpful to your brand and your site/blog as a whole.

6. Searchable: Use the word ‘ Video ’ in the metadata on a regular basis. B’cos people always suffix the term Video in their search phrase.

7. 5 mins to famous: You video should be 5 mins or less in duration. If it exceeds 5 mins, your visitors will be bored.

8. Great title: Title plays an important role in convincing a visitor to watch the video.

Make sure, your title is keyword rich and should not be more than 62 characters (Prescribed YouTube limit).

9. Nice thumbnails: Many You Tubians decide whether to watch the video or not by simply viewing the thumb nails of the videos.

Make high resolution and good looking thumbnails to lure your visitors.

10. Ratings: Allow your users to rate the video. By getting higher ratings, not only search engines will place it higher, but also your visitors will like to watch it.

Each rating sends a +Ve signal to both YouTube and Google for higher search engine placement of the video.

11. Watermark: Always put a watermark at an appropriate place of your video to indicate the origin (site or blog). It will help in a great way if your video goes viral or copied by other sites.

12. Keywords: Always use proper keywords in the video file name and URL, as YouTube gives more importance to it while ranking.

While naming a video file, don’t use any stop words like ‘ and ’ or ‘ the ’ etc.

13. Anchor text: Your link-back text (Clickable) to the original content should contain appropriate keywords or anchor texts. YouTube and Google  give more importance to keyword rich anchor texts while ranking videos.

14. Voice recognition technology: YouTube and Google are indexing/ranking videos by hearing the voice content on it. This is called Voice Recognition Technology (VRT).

So, produce videos which are keyword rich and related to your niche or topic for better use of Voice Recognition Technology.

Make a short YouTube video (2 to 3 mins), optimize with the above 14 SEO tips, and check how high it is ranking in the YouTube search. Then get back here to make a comment.

If you have any YouTube optimization tips, please add it via comment.


  1. says

    Some greatly explained points by you Nandita. These tips will help me in growing more subscribers. :)

    Also adding video as suffix is the most important. I have been doing this since long. I am really lucky to find your blog. :)

  2. says

    When you talk about viral videos, I don’t think they’re that much into keywords and all that.

    What matters to the video people is the content, and how they’ll actually deliver it. When you look back at some of the viral videos back then, like Taylor Momsen’s parkour video, you wouldn’t hear that much words in them, but it still made it as one of the viral videos that people know.

    • says

      Hi Martin,

      Content is always King, and always will be, even in You Tube.

      A well optimized and compelling video has always the potential of going viral.


  3. says

    The guide and instructions that you have shown and discussed here is very useful and I find it to be very helpful and relevant. I hope many will be able to receive great benefits from this information that you have shown here.

  4. says

    Nice to meet you Nandita! Tips are truly good enough; especially ‘keyword’, ‘anchor text’, ‘great title’ are the most important to provide something fruitful. I hope you’ll keep your word. Good luck :).

  5. says

    A video’s thumbnails is the best place to put great images in.

    Even though the thumbnails may be small at the YouTube website cleverly made thumbnails will still be the first to be noticed and eventually have the higher view numbers.

  6. says

    It is a nice article especially for the newbies. In addition to these SEO techniques, searching a popular topic and making a video related to that topic is also very important.

  7. Ashleen Moreen says

    Great tips ahead. This is really useful to all newbies when it comes in performing SEO. SEO is one of the best way to promote yourself online.

  8. says

    Yes you are absolutely correct. YouTube is really very important and it do attracts a lot of visitors but I have never applied this process before.

    These tips would definitely help us. I am really looking forward to it.

  9. says

    Wow that’s effective on-page seo tips I really like the piece of article writing. Thank you so much for posting is very informative. Fantastic!

  10. says

    I have a YouTube account and I publish videos usually every week. According to me, the word HD always attracts the peoples. And if you have striking and unique title ( along with keyword ) it works great. Thanks for the post

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