Do you SEO your You Tube video to make it viral?
Do your You Tube videos appear frequently in the Google vertical search (video search)?
Yes, video-blogging is the latest online avenue being tapped by the webmasters all over the world to get tons of traffic.
Data suggests that more than 600 million unique visitors visit You Tube per month, which has become the No. 2 search engine on the web. And, if you are not optimizing your You Tube videos, then you are definitely missing a serious traffic for sure.
Actually, videos are binary files and can’t analyzed by the search engines properly, if sufficient metadata is not provided.
Without much ado I am telling you the 14 most important SEO tips to optimize your You Tube videos for a viral effect.
SEO of You Tube Videos
1. Metadata: Always provide the best possible metadata (title, description and keywords) in your You Tube videos.
2. Link-back: Always link-back your videos to the original content on your site or blog, which should be clickable with a complete URL.
3. Compelling content: Create compelling videos for viral effect. Even an instructional video on – How to SEO You Tube video is compelling to someone who needs the information.
4. Video quality: Quality is King in You Tube! Quality always comes before quantity. If your video is visually substandard, no matter how useful it is, nobody is going to watch it. Leading to a dead end.
5. Branding: Produce videos within your niche which represent your brand to the masses.
The aim should be, if the video goes viral, it should be helpful to your brand and your site/blog as a whole.
6. Searchable: Use the word ‘ Video ’ in the metadata on a regular basis. B’cos people always suffix the term Video in their search phrase.
7. 5 mins to famous: You video should be 5 mins or less in duration. If it exceeds 5 mins, your visitors will be bored.
8. Great title: Title plays an important role in convincing a visitor to watch the video.
Make sure, your title is keyword rich and should not be more than 62 characters (Prescribed You Tube limit).
9. Nice thumbnails: Many You Tubians decide whether to watch the video or not by simply viewing the thumb nails of the videos.
Make high resolution and good looking thumbnails to lure your visitors.
10. Ratings: Allow your users to rate the video. By getting higher ratings, not only search engines will place it higher, but also your visitors will like to watch it.
Each rating sends a +Ve signal to both You Tube and Google for higher search engine placement of the video.
11. Watermark: Always put a watermark at an appropriate place of your video to indicate the origin (site or blog). It will help in a great way if your video goes viral or copied by other sites.
12. Keywords: Always use proper keywords in the video file name and URL, as You Tube gives more importance to it while ranking.
While naming a video file, don’t use any stop words like ‘ and ’ or ‘ the ’ etc.
13. Anchor text: Your link-back text (Clickable) to the original content should contain appropriate keywords or anchor texts. You Tube and Google give more importance to keyword rich anchor texts while ranking videos.
14. Voice recognition technology: You Tube and Google are indexing/ranking videos by hearing the voice content on it. This is called Voice Recognition Technology (VRT).
So, produce videos which are keyword rich and related to your niche or topic for better use of Voice Recognition Technology.
Make a short You Tube video (2 to 3 mins), optimize with the above 14 SEO tips, and check how high it is ranking in the You Tube search. Then get back here to make a comment.
If you have any You Tube optimization tips, please add it via comment.
About Nandita B.
My name is Nandita B, and I’m a SEO practitioner and part-time blogger. My sheer passion for sharing knowledge a webmaster needs drove me to create “A Webmaster’s Magazine” called SEOHour.com
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Some greatly explained points by you Nandita. These tips will help me in growing more subscribers.
Also adding video as suffix is the most important. I have been doing this since long. I am really lucky to find your blog.
Hi Dhruv,
I’m glad that you found this article valuable.
I am also lucky to find a reader like you.
Thanks.
When you talk about viral videos, I don’t think they’re that much into keywords and all that.
What matters to the video people is the content, and how they’ll actually deliver it. When you look back at some of the viral videos back then, like Taylor Momsen’s parkour video, you wouldn’t hear that much words in them, but it still made it as one of the viral videos that people know.
Gerald Martin recently posted…Are You Looking for New Shoes?
Hi Martin,
Content is always King, and always will be, even in You Tube.
A well optimized and compelling video has always the potential of going viral.
Thanks.
The guide and instructions that you have shown and discussed here is very useful and I find it to be very helpful and relevant. I hope many will be able to receive great benefits from this information that you have shown here.
Thanks for the appreciation.
I really liked the 5 tip, the word video can really help you in serps, great tip.
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Hi Ankit,
Thanks for liking the post.
Nice to meet you Nandita! Tips are truly good enough; especially ‘keyword’, ‘anchor text’, ‘great title’ are the most important to provide something fruitful. I hope you’ll keep your word. Good luck
.
Emma Oakson recently posted…Change your keyword strategy and watch traffic soar
Thanks Emma for the cute comment
A video’s thumbnails is the best place to put great images in.
Even though the thumbnails may be small at the YouTube website cleverly made thumbnails will still be the first to be noticed and eventually have the higher view numbers.
Hi John,
You are very correct. Cleverly made thumbnails attract more visitors. Thanks.
It is a nice article especially for the newbies. In addition to these SEO techniques, searching a popular topic and making a video related to that topic is also very important.
Krishna Verma recently posted…How to make the Maximum of iWriter
Hey Krishna, you mean Keyword research for video making?
Great tips! Thanks
Great tips ahead. This is really useful to all newbies when it comes in performing SEO. SEO is one of the best way to promote yourself online.
Yes you are absolutely correct. YouTube is really very important and it do attracts a lot of visitors but I have never applied this process before.
These tips would definitely help us. I am really looking forward to it.
Great post, I love the topics and the way you have specified how easily to create a good YouTube video.
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I have pinged the bing for http://www.addenda.us/adidas/adidas_adissage.html sitemap, but there is no crawling of pages even after so many tries
Really very special blog and good optimization process tips in your site. thanks for the good collection of the informative information.
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Wow that’s effective on-page seo tips I really like the piece of article writing. Thank you so much for posting is very informative. Fantastic!
can i put Ads in Videos other than Adsense ads.
If yes then what are the ads?
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I have a YouTube account and I publish videos usually every week. According to me, the word HD always attracts the peoples. And if you have striking and unique title ( along with keyword ) it works great. Thanks for the post
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No sharing buttons for iPad on this post!?
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