Facebook Graph Search has a huge database – One billion people, more than 240 billion photos and a trillion connections.
To tap this traffic gold mine with your Facebook page, it has to be SEO optimized. It has to emits the necessary signals for maximum visibility in Facebook Graph search.
Definition: A Facebook Search Engine which returns the best possible suggestions (search results) when people search for things and relationships they care about.
Web search Vs. Facebook Search: When you search something on Google, Yahoo or Bing, using a keyword or phrases, it returns a set of results that match those keywords.
When you search on Facebook Graph Search, it returns a set of people, pages, apps, groups, photos, places and other content stored (or shared) on Facebook. But Graph Search will be limited to users’ content meant for public view, respecting the privacy.
How people will find your business: When people search for their interests and needs, Facebook Graph search will show your business page in the search results, if it is somehow related to their queries.
SEO Tips to Place Your Business Page At the Top
1. The basic information on your page like – Category, Short description and About section (description) should be descriptive enough and contain your top keywords (few).
2. Your Address section is important for local search. A clearly filled, and updated address with reference to a nearby famous land-mark will make it more visible, when someone will search for a location.
3. Make your Facebook Page publicly viewable and shareable by setting the correct parameters in the “Manage Permissions” section. Set your “Country Restriction” and “Age Restriction” accordingly.
4. Let everyone to post, add and tag photos to your Facebook Page Timeline. Keep the Posting Ability, Post Visibility and Tagging Ability sections un-check.
This can increase the affinity or proximity or closeness, thereby increasing the chances of more visibility in users’ search results.
Set the Profanity Blocklist – none.
5. Check the “Similar Page Suggestions” section. Thereby allowing Facebook to recommend your Company Page, when people like other pages similar to yours.
6. Likes and Check-ins are important ranking signals, along with the content shared by your business page. So invite your fans to interact with your page by running quiz, polls and contest etc.
7. Focus on attracting right fans and groups to your page for better interaction and affinity. Which also sends a better ranking (SEO) signal.
8. Don’t be spammy by promoting unnecessary links, photos and stuff like this. Your content should be somehow related to your business or niche.
Right now, Facebook Graph Search is in its infant stage. In the coming months it will be available for all Facebook users with all the search features.
Add your SEO Tips for Facebook Graph Search to make this list more valuable.
About Nandita B.
My name is Nandita B, and I’m a SEO practitioner and part-time blogger. My sheer passion for sharing knowledge a webmaster needs drove me to create “A Webmaster’s Magazine” called SEOHour.com
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Really Nice tips. Will surely implement for my fan page.
Vivek recently posted…How To Get Google Authorship Markup For Your Quora Profile?
Can you elaborate more on 5th point…
Now Facebook is getting far more interesting. Your tips will definitely help me position my Facebook pages better for traffic from facebook.
Chimezirim Odimba recently posted…How To Make $10k Every 90 Days — Smart Hard Work Required
Nice tips for the latest feature of the Facebook, This tips will help many of to make our Business pages to be on Top .
Thanks For Sharing
sheshnath recently posted…Explore Facebook With Graph Search
That is an excellent post, I read about Facebook releasing the new Graph Serch and wrote a post myself on what Graph Search is but you wrote it from a completely different prespective. And yes these are 8 excellent tips to make your page/buisness stand out from the rest and make to first row of the Facebook Graph Search.
Krazy Blogger recently posted…Facebook Introduces Poke for Mobile
Nice tips for latest features(graph search) of facebook.
It’s proved helpful for me. Thanks for sharing……
Today Facebook has become world wide media where anybody can share their thought and picture.Or we can say that Facebook has make media to everyone.
dolly recently posted…How to prepare for CCNA?
Thanks for the tips, I will surely Implement this on my facebook page.
facebook is now a Free and source for getting targeted based traffic to a WEbsite using its Free and paid Services
I have used Facebook (paid) Ads and Was really happy with the results,
Facebook Advertising is now competition to google adwords..
Aliakbar Fakhri recently posted…Apply for Free Virtual Credit Card Number (VCC) from Bancore
WOW, you shifted to Genesis!
This copyblogger theme looks great on your Blog
I am also using the same genesis theme from past 6 months
Now Moneyctl is m ore faster then earlier!
Hi,
Just yesterday I installed Genesis and Copyblogger theme to my blog. Tweaked a little bit to look different. Still lots of customization work is pending.
You are also using this theme on Tricksme.in. How is your experience so far with Genesis?
I have been using Copy blogger on Tricksme.in from starting I just the love this clean layout Theme
It is fast and SEO friendly.
There are not so much inbuilt theme functions but you can customize and Add widgets with third party plugins.
also the theme is clean and simple without any Over optimization.
To be honest, Your Blog is Loading more fast now as compared with the previous Theme
I am also a genesis User,
but why have you shifted from the previous Installed theme.
You still need to tweak this framework to give competition to the previous one.
I will try my best to make this place (MoneyCTL / theme) even more better than the previous one.
Thanks.
nice info….. i hope now my FB page will start getting more likes per day
Good Solutions to increase views and likes launched by Mark…Now your Facebook page, community, group will be in serp more..
That is an excellent post, I read about Facebook releasing the new Graph Serch.