Blog Post Titles and SEO – What Probloggers Think

Blog Post Titles SEODo your blog post titles are SEO optimized, like other professional bloggers?

Writing magnetic blog post titles is an art, and optimizing it involves science.

Have you ever observed, why the blog posts of professional bloggers appear frequently on the first page of Google? Because, they craft such scientifically-beautiful blog post titles that Google loves.

This (below) is what, a blog post heading looks like on SERPs.

Blog Post Heading on SERPs

Blog Post Titles and SEO

100% of SEO practitioners, all over the world, believe blog post title plays the most important role in SEO. Writing great blog post titles and SEO (Search Engine Optimization) are two different things.

If your title is great and appealing, that doesn’t mean it will appear on the first page of the Google. It has to be optimized to enjoy a better rank in the search engines.

Few bloggers craft extraordinary post titles, but, due to lack of proper SEO these posts never appear in the first few pages of Google. There by loosing plenty of unique first time visitors to the blog.

Top professional bloggers not only craft amazing blog post titles, but also optimize it cleverly.

Blog Post Titles Optimization

1St Step:First of all, you should concentrate on your blog post which you are going to write. The heading, sub-headings and the gist. Think out few commonly used terms which people (including you) usually search for this topic. Keep the terms ready to craft your post titles.

Take a paper and a pen (always offline). With an un-sensored mind write down few great titles (at least 5 to 7), which are compelling enough to attract visitors’ clicks. { How to write great blog post title is beyond the scope of this article, and I will be publishing it soon}.

Then choose the best 3 titles for your blog post.

2nd Step: Do a quick keyword research about the topic which you have decided to write. You can take the help of Google AdWords Keyword Tool or simply the Google Search Suggestion (by typing few words of the selected topic).

Look for the keywords or phrases for low competition. Finalize a long tail keyword (phrase). You should target only one keyword (long tail) for your each blog posts, because, too many will simply dilute the optimization process with poor results.

Then, try to blend the chosen keyword or the phrase within the 3 blog post titles you have already crafted. Your maximum efforts should be to place the keyword at the beginning itself. That too in a natural way. It’s a proven fact that keywords at the beginning of the blog post title scores high on SERPs.

Finally choose the smartest one – Which is most compelling and has the power to attract most visitors on SERPs.

Do you have a tip to SEO your Blog post titles? Add it in the comments below.

About Nandita B.

Nandita B. is the Founder and Chief Editor of SEOHour. She's also a SEO practitioner, WordPress lover, digital marketer and web designer.

Connect with me via: Google+ | Facebook | Twitter

Comments

  1. Absolutely… If you write Titles only to attract Google then it may rank on top pages initially but eventually those User + search engine optimized pages outrank them.
    Mahesh Mohan recently posted…How To Create Great & Unique Content That Performs Well In Search Engine Result PagesMy Profile

  2. we should write titles for search engines as well as for users point of view. Both can give us page rank and traffic.
    Pulkit recently posted…Grade 10 – Science and Math ComboMy Profile

  3. The art lies in writing titles that attract both search engines and users
    Ranjith (SRGF) recently posted…Advancement and hair problems – The unexplored funny relationshipMy Profile

  4. Hi Nandita,

    I do concur with you – It’s not just as simple as deciding on a topic and keywords then running with it. When it comes to proper on-page SEO techniques and methods – keywords is an important aspect. Especially when it comes to Headings, Content, Title tags, Images (Alt text + Description etc.) and also links. When one decides on the keyword you will target you need to properly optimize all aspects of On-page SEO as to get the maximum value (or ROI) from your efforts.

    A good professional Blogger (with good knowledge on SEO) should be able to find the balance between all the different methods or tactics to achieve maximum Search Engine Exposure.
    Anton Koekemoer recently posted…6 Content marketing tipsMy Profile

  5. Having a title that attracts the readers attention will definitely get more clicks. Writing the title to where it is optimized, plus catchy, will benefit you.
    Wade recently posted…3 Ways To Get Fast Results From Social MediaMy Profile

  6. mam u suggest only one keyword or phrase to use…but some other bloggers suggest that we can use 3 4..what is the difference in both…???

  7. generally titles are used for users info and search engine so traffic generated.

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