Google acquired Frommer’s, a travel guide publisher from John Wiley and Sons for an undisclosed amount.
Frommer’s has assets like printed travel guide publication, a website with huge content and various mobile Apps related to traveling and tourism.
Founded by Arthur Frommer in 1950, Frommer’s is famous for its budget travel guides.
Frommer’s is a massive content addition to Google’s previous acquisition in publishing space (Restaurant Reviews) Zagat.
Google will use the Frommer’s massive content in its travel and hotels search offerings, and maps, along with Zagat.
By offering reviews of places and restaurants in the search, Google will also offer targeted Ads for its search engine users.
Wiley was looking for a buyer for Frommer’s since Mar 2012. This acquisition will be a threat to online travel guide like Kayak, which also uses contents from Frommer’s.
According to Press Release ( Yahoo Finance)
On August 10, 2012, Wiley entered into a definitive agreement to sell all of its travel assets, including all of its interests in the Frommer’s brand, to Google.
Proceeds from this sale, and others that may arise from the sale of other consumer assets, will be redeployed to support growth opportunities in Professional/Trade; Scientific, Technical, Medical, and Scholarly; and Global Education businesses.
About Nandita B.
My name is Nandita B, and I’m a SEO practitioner and part-time blogger. My sheer passion for sharing knowledge a webmaster needs drove me to create “A Webmaster’s Magazine” called SEOHour.com
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Hi Nandita!!
I really enjoyed reading this newly introduced travel guide from Google called “Frommer’s”. Its simply great and I must say that this is going to be a great guide for all the travellers as it has got various mobile apps related to travelling and tourism. The budget travel guide is also great.Must be helpful. Thanks for the share!!
Interesting, I suppose its in safe hands. Google perhaps will take it to the next level. They seem to have acquired many sites in the past and will continue to do so.
Shalu Sharma recently posted…The Rani Sati Temple and Arrival in Mandawa
Hi Shalu,
Lets watch, how Google will blend Frommer’s vast pool of data in to its search feature.
Thanks.
Please would you ask Big G to stop acquiring and utilize the acquired?!
Soon we’ll be talking buying countries.Lol
Charles recently posted…Valve set to Uncover Half-Life 3 mysteries at Gamescon
I agree with Charles, I hear of so many outstretched arms in the business world. Lots of those arms fill up with useful resources but just aren’t brought in to be used. Well it will some day and this sounds like a great thing for us as consumers! Google will grow and looks more and more useful. Sounds like map info will improve beyond where it’s at now!
Cordell recently posted…Why Build New: Escape Competition
Google is continuing its strategy of owning up the ecosystem built around search and it is implementing this strategy systematically. Any idea how it will impact people from India.
Sabyasachi Patra recently posted…Wild India | Ecology of Striped Hyena