Are you waiting for Google’s Disavow Link Tool? Here it is…a matter of few weeks.
Google is going to launch a disavow link feature in Google webmaster tools, to help webmasters to fight against spammy inbound links.
Although Google is not ready to accept negative SEO concept, it is being practiced extensively and successfully to harm competitors. With every passing day, -Ve SEO is gaining momentum.
On the other hand, webmasters are getting warnings for unnatural or spammy links as a part of Penguin algorithm updates. They are facing difficulties to remove age old, even a decade old links from directories or sites they had bought at that time.
If Bing has launched disavow link tool successfully (June end), why not Google…
Why Disavow Link Tool
In the last decade, webmasters have gathered bag full of links for their sites by hook or by crook. By writing articles on spammy directories, hiring SEO firms for link campaigns, participating in link schemes and buying paid-links were few preferred methods.
Surprisingly, now, these same directories are asking for money to remove the links. Moreover, so many SEO firms have started offering services to remove spammy incoming links.
The practice which was a trend and blessing of yesterday, has now become a curse.
On the other hand, -Ve SEO has gained momentum since last few years. Here, a webmaster hires an SEO firm to point some spammy links (from spammy sites) to his competitor’s website, to downgrade in Google SERPs.
You will be amazed to know, webmasters have spent huge bucks on negative SEO, to dethrone their competitors.
Now site owners are worried – How to remove these accumulated bad links, whether due to -Ve SEO or due to trend following/bad link acquisition practice in the past. They are even issuing legal notice or threatening Emails to each other to remove the unnatural or spammy links.
By using Google’s disavow link tool – You can easily ignore any spammy incoming links. When you put an URL in the disavow link tool, you are basically trying to tell the search engine to ignore all the links originating from the URL or domain.
Final Words: In the recent SMX Advanced Conference in Seattle, the head of Google’s web-spam team, Matt Cutts has admitted Google is going to release the Disavow Link Tool in Aug 2012.
Do you think Google’s disavow link tool will be useful to small websites and blogs? Or, it is meant for only big players?