Are you waiting for Google’s Disavow Link Tool? Here it is…a matter of few weeks.
Google is going to launch a disavow link feature in Google webmaster tools, to help webmasters to fight against spammy inbound links.
Although Google is not ready to accept negative SEO concept, it is being practiced extensively and successfully to harm competitors. With every passing day, -Ve SEO is gaining momentum.
On the other hand, webmasters are getting warnings for unnatural or spammy links as a part of Penguin algorithm updates. They are facing difficulties to remove age old, even a decade old links from directories or sites they had bought at that time.
If Bing has launched disavow link tool successfully (June end), why not Google…
Why Disavow Link Tool
In the last decade, webmasters have gathered bag full of links for their sites by hook or by crook. By writing articles on spammy directories, hiring SEO firms for link campaigns, participating in link schemes and buying paid-links were few preferred methods.
Surprisingly, now, these same directories are asking for money to remove the links. Moreover, so many SEO firms have started offering services to remove spammy incoming links.
The practice which was a trend and blessing of yesterday, has now become a curse.
On the other hand, -Ve SEO has gained momentum since last few years. Here, a webmaster hires an SEO firm to point some spammy links (from spammy sites) to his competitor’s website, to downgrade in Google SERPs.
You will be amazed to know, webmasters have spent huge bucks on negative SEO, to dethrone their competitors.
Now site owners are worried – How to remove these accumulated bad links, whether due to -Ve SEO or due to trend following/bad link acquisition practice in the past. They are even issuing legal notice or threatening Emails to each other to remove the unnatural or spammy links.
By using Google’s disavow link tool – You can easily ignore any spammy incoming links. When you put an URL in the disavow link tool, you are basically trying to tell the search engine to ignore all the links originating from the URL or domain.
Final Words: In the recent SMX Advanced Conference in Seattle, the head of Google’s web-spam team, Matt Cutts has admitted Google is going to release the Disavow Link Tool in Aug 2012.
Do you think Google’s disavow link tool will be useful to small websites and blogs? Or, it is meant for only big players?
My name is Nandita B, and I’m a SEO practitioner and part-time blogger. My sheer passion for sharing knowledge a webmaster needs drove me to create “A Webmaster’s Magazine” called SEOHour.com










It may be useful for those who have bought paid links and want to report the same to Google.. otherwise should we really waste our time reporting all those spammers who is linking to us?
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Very well said. The amount of scrapping going on in www is phenomenon.
Bloggers like us should not bother about -Ve SEO at all. Thanks for sharing your thoughts.
Why Disavow tool? Why don’t just Google ignore Spammy links?! I believe that it’s easier to ignore these types links than processing the request of ignoring these links from this disavow tool. What do you think?
I Agree instead of having a tool google will be better off by ignoring such links…
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Hey Nandita!!
Nice post you have shared with us. Really very informative. Some days before, I was going through this disavow Link Tool of Google and I really found it very interesting one. Great tool unleashed by Google which would make a stop to all the spammy links. Hats off to Google!!
Nice information. How will it impact someone like me who has never ever got into the trap of buying paid links? So is this update irrelevant for me?
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I Agree instead of having a tool google will be better off by ignoring such links…
I’m surprised Google doesn’t have this in beta for us to try out. The disavow tool alongside a new Penguin update in August will surely help all of us. It just goes to show that we need to focus not only on SEO but also incorporating social media in the same package.
Matt Cutts during the SMX Advanced conference he did Not said that Google will launch Disallow Link Tool specially he did not said any date when they will release this tool all he said that they may release in the next month two or three so as he said they “may” is mean maybe they will release this tool but this may be next year or so ….
September 18th now, and no sign of the disavow tool. Not even a beta. Come on Google, where is it?
Waiting eagerly for this tool !!!
The disavow links tool won’t work as everybody is seemingly expecting. It’s like with spam reports, it will only gather additional information that will later be used to refine the algorithms – there’s no way it would do more. They just can’t let spammers, noobs, ignorants and other muppets mess around directly with the link graph. It would result in utter chaos.
-luzie-
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