Google is sending a fresh batch of unnatural link warnings to webmasters since Jul 19, 2012, via their Webmaster Tools notification system.
Google has taken this steps to make its fight against spam “ more transparent ”. But webmasters and seo practitioners, all over the world a bit confused, when Matt Cutts, the head of Google’s web-spam team said (Google+ post) - If you received a message yesterday about unnatural links to your site, don’t panic.
Few leading SEO sites, including SearchEngineLand.com are quoting the step by Google as “Insanity”. But, there is nothing like insanity, or any type of confusion at all about the steps taken by Google or the warning messages.
Correct Interpretation: Google’s Unnatural Link Warnings in July
1# Since the end of March and early April, Google began sending warning messages about unnatural links via their Webmaster Tools. And, the messages were sent to those webmasters when Google penalized or took action on their sites as a whole for violating Google’s quality guidelines.
These webmasters have noticed a drop in their search traffic due to Google’s intervention.
2# The meaning of new warning ( July 19, 2012) is absolutely different and reflects the advancement of Google’s fight against spammy links or SPAM.
It is cleared by Matt Cutts that – They are sending fresh unnatural link messages to webmasters because “Google distrust some or few individual links on the recipient sites”. This may be due to spammy activities by the site, or may be due to completely innocent reasons, for which Google has not taken any action or penalty (Unlike Mar/Apr warnings).
As Google progresses more and more towards its goal or fight against SPAM, more and more innocent sites (apparently) will receive these warning messages.
This is simply an wake-up-call to webmasters that few links on their sites are unnatural and Google distrust them without any penalty. Now it’s the duty of the webmasters to act upon that, and when they think they are spam free, they can file a reconsideration request.
And, you should also mention the spammy inbound links which you failed to remove, while submitting a reconsideration request for better results.
Final words: This warning message by Google indicates, we are gradually entering in to a spam-free era. An era where content rules.