Matt Cutts, the head of Google’s web-spam team has put the final nail on the coffin by saying – if you’re using guest blogging as a way to gain links in 2014, you should probably stop.
Check out his blog post published on Jan 20, 2014, on his personal blog.
Because over a period of time guest blogging has become a spammy practice with sole intention of link building or search engine optimization.
Guest Blogging: the decay of a once-authentic way to reach people. Given how spammy it’s become, I’d expect Google’s webspam team to take a pretty dim view of guest blogging going forward.
Everybody knows the power of links for ranking higher in Google search. And like every link building tactic, guest blogging has also been spoiled or over-used by spammers in the last couple of years.
In the last 2 years, on SEOHour.com we’ve published a number of articles about guest blogging, and telling our readers how it has become spammy in nature with every passing day. We’ve even asked Matt Cutts – Whether Google is planning to penalize guest bloggers (both – guest bloggers’ as well as guest post publishing sites) in the future for its spammy nature? And his answer sounds like a “Warning for guest bloggers.” Check out few interesting articles about guest blogging published on SEOHour.com in the past:
1. Why you should refrain from guest blogging… Check it out
2. Guest blogging blunder – Are you making your blog an article directory… Check it out
3. -Ve Aspects of guest blogging – Matt Cutts’ view… Check it out
4. Guest blogging dilemma – A reality check… Check it out
5. A 1000$ advice about guest blogging… Check it out
6. Guest blogging – Kill 5 birds with 1 stone… Check it out
7. Guest blogging best practices… Check it out
Guest Blogging Penalty
Is Google planning an algorithm for guest blogging penalty? Few SEO experts are even thinking/speculating this after Matt Cutts’ latest assault on guest blogging.
The answer is – a BIG No! In an efforts to curb the sin, can you destroy the world, or can you sacrifice the lives of innocent people along with the wicked ones? If Google will penalize guest blogging then the whole web-eco-system will be collapsed. And Google is not going to do that.
The primary aims of guest blogging are – Exposure, Branding and Community building. Forget about the links and SEO part. Because the links you’ve gained via guest blogging are under your control. And any incoming links controlled by a webmaster is considered as spammy.
Google has got an excellent link-analysis algorithm. Because its entire business model is based on links. It is also planning for a “sophisticated link analysis system” to attribute appropriate value or weighted to different links on web pages depending on their locations and relations to the surrounding texts.
Do you still think links acquired via guest blogging, whether in the author-bio or within the article body carry the same weighted as naturally acquired editorial links?
With its present link analytics algorithm – Google nullifies all types of guest blogging links. Spammy as well as high quality guest blogging links, and leaving (filtering) only the exposure, branding and community parts. Without harming and without penalizing sites. So that high quality guest bloggers and guest post publishers get the maximum benefits, and low quality the least or nil.
Guest blogging will never die in the years to come. But as a link building tactic – it’s already dead!
Do you still use guest blogging for link building or SEO? Add your thoughts in the comments below.