Do you write paid editorials or advertorials?
Most bloggers do this.
Interestingly, lots of bloggers don’t know how to declare paid editorial links to avoid any penalty from Google.
For your information, Google takes paid editorial link seriously, when it passes link juice. And, to penalize the publisher, Google decreases the Page Rank. In other words, Google shows less trust for the websites publishing paid editorials (along with links) without declaring.
If you received payment for publishing an editorial with links for a website, without declaring to Google (Search Engines), then it’s same as selling links. Of course in a different way.
Checkout this recent incident: This renowned newspaper portal’s Page Rank dropped from 7 to 3, and they contacted Matt Cutts, the head of Google’s web-spam team.
It was found out that the portal was involved in selling of links via paid editorials. In simple words – The newspaper portal was publishing paid editorials with “DoFollow” links, which pass link juice. Google had also received ‘spam reports’ against the website.
Is Paid Editorial Legitimate?
Writing paid editorial is not a spammy activity.
You can write paid editorials, in fact you should write paid editorials. Because, this is the birthright of a webmaster (bread and butter). But, the point is – Are you declaring it or not?
How to Declare Paid Editorial Links
You can use either of the below two methods:
1. Make your links in paid editorial “NoFollow”. In this way you are not passing any link juice and telling the search engines that, this is a paid editorial.
2. Use an intermediary page for the editorial, that is blocked by robots.txt.
Add you view on ‘Paid Editorials with Links’ in the comments below.