Would you like to increase organic traffic to your blog?
But you don’t have to use black-hat or grey-hat SEO concepts. Or do you?
Oftentimes, we’re the ones limiting our blogs and websites from gaining traction.
You can increase search engine traffic by optimizing your blog properly. The organic traffic from Google is too precious to be ignored.
It’s better than Twitter, Facebook, Digg and Pinterest traffic. Well, I think LinkedIn traffic is much more targeted than any other social media traffic.
I like web-surfers to locate my blog naturally. This type of traffic is targeted and ready to buy whatever you’re selling – helpful and insightful products actually.
Also, it’s a proven fact that, your AdSense units get more number of clicks when traffic comes from organic sources or search engines. So, if you’ve been whining over Penguin, I’ve good news for you. Stop crying and do what’s right.
I’m going to show you 3 surefire strategies to increase organic traffic quickly. I mean, you would start to see results within 30 days. Yes, I’m so sure of this, but you’ve to work hard to make it work – there is no magic bullet anywhere. Are you ready?
1. Define SEO in your own way
SEO means search engine optimization. But is that all you need to know? Of course not! If you want to see your blog ranking higher on Google search result pages, getting to know what “optimization” stand for is the secret spice. Let me give you a boost…
SEO is simply the process of targeting the right keywords which your target audience is using to locate helpful and valuable information online. You’re not necessarily optimizing for Google spiders, but for real humans. Optimizing for people is the right way to increase organic traffic to your blog.
After all, spiders don’t have credit cards to make purchases, but your neighbor probably has two credit cards. Common sense tells me that optimizing for search spider only is the surest path to failure.
You need a shift in your thoughts when conducting keyword research. You require a deep knowledge about your target audience to win the SEO game – thousands of webmasters and bloggers are playing, but few people always win.
2. Keyword placement is the best SEO secret
Now what you think – I’m not talking about keyword density here. We all know it doesn’t work in today’s ranking game. Keyword placement deals extensively with copywriting. How you align words so that blog readers, prospects and clients can derive joy in it.
Do you know the secrets of copywriting? It’s all about using words to persuade people to take action. Copywriters would start with the strongest hook (benefit) and cement the thoughts into the buyer’s mind. When writing your headline, the keyword should come first, before any qualifier or verb. This is very important and can positively increase your ranking.
For instance, if your target keyword is “increase organic traffic,” in order to please spider and pique interest, your headline should be in this form:
Increase organic traffic – 7 SEO strategy for your blog
Increase organic traffic: 5 Strategies That Truly Works
If you begin with “7 SEO strategy for,” the purpose of keyword placement is defeated. And most importantly, spiders read contents like humans. They start from left and gradually move toward the right. The earlier the spider defines what your article conveys, the greater your chances of ranking on Google’s first page.
For the body section of the article – You have to strategically and extremely carefully sprinkle the keywords like a poor farmer to reap the benefits from search engines.
3. Streamline Your Link Building Tactics
“Links are the currency of the web” – Brian Clark
You need 2 types of links to build Google-friendly web pages. The first one is internal links, which interlink your most important pages and posts to help your blog readers by citing, recommending and anchor-linking internal pages and archive posts.
Before you go out to acquire more external links, spend time optimizing your internal posts. Use your primary key term as an anchor and link to previous posts.
The second types of links you need to your pages are inbound links (backlinks or external links). Many a times, you can garner 10, 20, or even 50 links from authority sites without lifting a finger, in a natural way, simply by writing a great blog post. And guess what?
This is the strategy that Google wants. The reason for the Panda and Penguin updates are to make the web a much better place to interact, engage, enjoy and find refuge in times of need. Since 85% of web users search for terms on Google, initiating these people into a tribe is very important.
All you need to do is spend quality time crafting exceptional blog posts. Write well-researched case studies, tutorial-based posts that are extremely helpful, evergreen and thought-provoking. People would gladly share, bookmark, link to it and promote it offline via word of mouth.
Of course, you can use guest posting to build links, but there is a limit to what you can do. Again, you have to be extra careful while writing as well as accepting guest posts. As such, Google give less importance to acquired backlinks by writing guest articles on other blogs and sites.
Moreover, Google doesn’t like the links acquired by writing guest posts on low quality or spammy sites. At the same time, it also doesn’t like accepting guest posts from spammy sites for the sake of backlinks (link-juice).
Even at that, it’s still not enough to make you successful in search. But when other people get hooked to your content, you’ll grow beyond your wildest thoughts. Don’t you think so?
Organic Traffic Hack
The most important thing about organic traffic is conversion. No matter the amount of web traffic you attract to your website/blog, if no one subscribes and comments or buy your products and services, you’ve wasted your time. Take it or leave it!
For better conversion, you have to make a great E-mail list and a greater compelling landing page (squeeze page or Call-to-action page). E-mail marketing and Landing page optimization are never ending topics , I have no problem writing, but I think you are getting bored. May be next time!
In the mean time, take action on the above 3 tips and meet me at the top. Your success is sure!