Are you a great fan of INFOGRAPHIC or planning to make one for your marketing campaign?
If your intention is good, it’s OK. But, if you are planning your infographic campaign from purely SEO point (gain) of view, then think twice.
Recently, in a candid interview with Eric Enge of StoneTemple.com, Matt Cutts, the Head of Google’s Web Spam Team revealed “ What he or Google thinks about infographic as a link building campaign. ”
Cons of infographic
1. Misleading information (Sometimes): Many a times, people go far off topic, and the facts and figures they quote are very poor. What is the point making a shiny and catchy graphics, if the information it contains is baseless and wrong. Google will not credit you for misleading people with misleading figures.
2. Links from unrelated sites: Attracting links from unrelated sites by an infographic campaign will not going to help your site.
Lots of webmasters or bloggers, when re-publish the infographic, never think what they are endorsing or linking to. Often, they link to a completely unrelated site in the name of infographic. And, Google never likes this type of links.
Matt Says: The concept of INFOGRAPHIC is nothing wrong at all. But, in future, Google may discount shady infographic links for authority building.
Infographic is a great little tool for content marketing as well as link building. If it is done with great care and great research, along with good intention, then the outcome is highly encouraging.