It’s high time to change your “traditional SEO mindset.”
The age-old SEO tactics like keyword density, backlink building and stuff like that is not going to work in the future.
Like every company Google is in a consolidation mode. It’s trying its best to serve better content to its users. It is even trying to snatch the rest 30% of search engine share from Yahoo, Bing, DuckDuckGo etc.
Google is trying hard to reward quality content in search results without relying on the traditional methods used by the webmasters and SEOs. To some extent it has found some ways and means also (search engine signals) to achieve its mission.
As a result, lots of SEO professionals are feeling the bluntness and inability of traditional SEO tactics to rank a web-page high in search engines.
So, what should be your SEO tactics?
Produce quality content, and let your users optimize it for higher search engine rankings. Let them consume, vote and share some links here and there.
You can call it “Stealth SEO.” An SEO tactic where you are optimizing your content by – Raising its quality, making it likeable by users (searchers) and without following the traditional methods.
It means, its not visibly SEO optimized. But backed by an invisible yet effective optimization tactics to rank higher in SERPs.
Ingredients of Stealth SEO
1. Quality and relevant content
2. Reputation of the content author (Google Author Rank is coming soon)
3. Natural and earned links from other authoritative sites
4. Time spent – the more the better
5. Social media sharing (likes, tweets and stumbles)
6. Authority of the site
Bounce Rate: Will not be a criteria to rank high a web-page.
If a reader lands on a page, who came from an organic search result. Spent 20 minutes or so to consume the content and bounce-back (click the back button). That doesn’t mean the quality of the web-page (article) is low. Yes, it may affect the overall site authority, but not the individual page.
Why Google likes Stealth SEO
1. Provide better user experience by empowering the users. It’s like democratization of web-content. Let them vote and decide the winner to rank higher in search results.
2. Excessive use/abuse of traditional ranking methods (traditional SEO tactics)
Every rule set once, has to go one day, due to excessive use. Or you can say abuse. People have abused all possible things like – keywords to links to anchor texts. The list is endless.
You are not late
Good news is – You are not late. Google has still not implemented all the required ranking signals in its algorithms.
It’s the perfect time to start practicing Stealth SEO to make your site proof from all sorts of frequently changing SEO rules. Just unlearn your traditional SEO skill a bit. And tune in to Stealth Mode.
Make this article better by adding your valuable thoughts in the comments below.
About Nandita B.
My name is Nandita B, and I’m a SEO practitioner and part-time blogger. My sheer passion for sharing knowledge a webmaster needs drove me to create “A Webmaster’s Magazine” called SEOHour.com
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Look like a very tough time ahead.
But I think few on-page SEO and regular writing can save our blog from Google scrutiny. I am not that much expert in SEO area, but learned this simple trick from you and other expert blogger.
I also agree that creating killer content is not everyone’s cup of tea and it can’t be predicted. May be some day your content can become a killer content if get proper popularity.
Correct me if I am wrong Nandita….
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If you concentrate on “Quality Content Creation” instead of concentrating on other aspects, then also your 1/2 SEO already done. Just be sure, your blogging theme or template is SE optimized or not.
We should just understand for the future that, Content is going to be king in all aspects of SEO.
We just take care of that thing and keep attention on the quality of the content, we produce for our websites and blog.
Thanks
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You’re very correct. You just feed Google with quality stuff and it ever ready to reward you with higher rankings.
Hello Nandita,
I am very much thankful to you for these regular updates in SEO practices from your side.
Yes, for SEO prospect website is totally all about Quality content now and in future also. We (webmasters) have to take care of quality content for the websites if we want ranking in SERPs.
Guys nandita is absolutely correct, I am also asking people to focusing on original content. SEO is nothing now, if you want to be on top of search provide orignal content. Google is search engine, don’t try to manipulate with Technology Giant; Your web will be vanished but nothing will happen to Google. Blogging is really good business, please don’t try to make it useless with black hat SEO techniques. Have Fun
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Thanks a Lot nandita,
I can say you have shared something which can’t be found anywhere and this will only be in trend and will be used in Future.
I will surely come out a little from old Traditional SEO practices and will focus on Content and some tactics to make my Readers happy..
and yes this is really a BAD News for black hat webmaster’s who just do some SEO tactics to rank their content High:P
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Hi Nandita,, I apologize for an off topic question, please tell me any good social share plugin for my wordpress posts.
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One of my friends website is penalized in November panda update. But the same website is standing in first page of yahoo, bing how it is possible and but my website is not there in yahoo, bing in first page(In google its in 1st page). Does a website will be have any one search engine alone or what in 1st page?? Kindly reply..
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Hello Dear
its very informative post really content is most important of blogging and content is always king, and use only quality content and unique content on your blog really thanks for the sharing me
I would like to make a point that I think has gotten lost with the latest SEO changes. I think we are all forgetting one of the greatest assets the internet has to offer. The ability to SHOP, worldwide, for more goods and services than we could ever have imagined 20 years ago. It is truly UNFORTUNATE that now I have to wade through 25 pages of blog posts and review sites before I even arrive at a site that is actually trying to SELL ME WHAT I WANT. Google needs to come up with a better way of BALANCING a persons need for information with a persons need to purchase goods and services outside of google adwords. I don’t want an internet filled with sales pages and OTO’s, but I don’t want just “content” either. Maybe the answer is for google to split into two directiories..one for goods and services and one for “content” and “information”? Just a thought…