Short Blog Posts Or In-depth… What's Your Choice?

Since the introduction of “In-depth Articles Section” by Google; the blogging world, copy-writing community and content marketers are in a frenzy.

They are working hard, stretching their concepts of the articles as much as possible to make them at least 2200 words long, or more.

Before this also, there was a general consensus that “short articles are usually penalized by Google Panda.” So, lots of webmasters started rejecting guest posts which is less than 700, or even 1000 words.

I don’t know where did they get the concept? Google has never mentioned that “Panda will attack your site if your posts are 300 words or less.” But yes, Google says – Excessive amount of thin articles or thin content will be penalized by Panda algorithm. Now the question is – What does Google mean by thin article or thin blog post?

Google labels an article thin or low quality when it (the article) is less useful, or convey an extremely blunt idea without any supportive arguments, facts or figures.

  • Don’t think Panda doesn’t attack blog posts with 1000 words or more. It does – if the entire article is meaningless, crafted in a robotic way (spinned), or a copied version with slight change.
  • And you should also know that Panda doesn’t always hit posts with less than 300 words. There are plenty of blogs who regularly publish articles with 200 to 300 words and proudly rank on the first page of Google search.

Be a short blogger

1. Conveying your idea or message in a short format is the best possible user experience you can give to your readers.

2. Writing a blog post is an act of expressing an idea or opinion about a subject matter. Unnecessary stretching the article by stuffing with unwanted words and sentences simply dilute the core concept. That’s the reason lots of blog readers abandon a long post in the mid-way.

3. People have less attention-span and less time in their busy life. They want a clean and crisp copy which fulfills their needs.

4. Google also doesn’t like to show in-depth articles at the top of the search results. They only appear 5 to 7 links below on the 1st page. That’s why the CTR of short articles are always higher.


Writing a short article about an important topic is not so easy. It needs more hard work in terms of removing/editing lines but still portraying the same meaning or concept.

After all said, I don’t mean you should always go for shorter version. If your blog post is a tutorial, and really needs some in-depth content to justify the points, then go for it.

Neil Patel of sayswrite at least 2,183 words articles and get them included in Google’s In-depth Article Section and increase your traffic by 13.15% in just 30 days.

It’s completely misleading for newbie bloggers. 1stly: stay away from bloggers who always talk about Crunchy-numbers like – How I earned or lost $30,000 in 30 days? How I gained 3,00,000 traffic in 30 days without doing anything, etc. These type of articles are meant to attract newbie and inexperienced bloggers. 2ndly: stay away from bloggers who always blow their own trumpet.

Have you seen Brian Clark of Copyblogger, or Danny Sullivan of SearchEngineLand speaking how much they earn every month? Bloggers who earn big bucks never disclose. No hard-feelings with Neil Patel. He is an all time great blogger.

What’s your preference – A short post, or a long one?


  1. says

    Hi Dev,

    Thanks for adding your view. The pity is – most bloggers still give more importance to word-count than conveying their message in the best possible way.

  2. says


    I just want to say something too, many seo companies used to submit articles containing 450 words I.e. meaningless.

    They have to stop traditional and blind seo. Update yourself and try to make meaningful content which express your idea in good manner.

  3. says

    Hi Ravi,

    These cheap SEO firms are also bribing small-time bloggers to publish their “garbage articles” to acquire links. That’s the reason guest blogging is so infamous now.

    Finally Google catch their tricks, and penalize their clients, the publishing bloggers, and leave no choice other than for shutting their spammy business.

    Thank you for sharing your view.

  4. says

    Hey Akash,

    I agree with your points regarding short blogger, as I say sweet and short. But we need to short and complete the whole intention in our article.

  5. says

    I also agree with your points but as I know about on-page SEO, using all H1 H2 and H3 for better On-page SEO, so its very difficult to make short post by the way nice post I like it

  6. says

    Hey Akash,
    nice post and Thanks for sharing this post with us. Word count is important but not at that much. While focusing on word count, we should focus into our content and it our content is good, readers come our blog to read it.

  7. says

    Hi Akash,
    I am quite confused, some bloggers say write a long article it gets high rank by Google,but in your article you are saying be short blogger… would you please clear my confusion.

    • says

      Hi Archana,

      It’s so simple – Convey the theme/meaning of your content in Best Possible Way. That’s it.

      For an online dictionary site, writing the meaning of a word may contains 3 to 4 lines only; and still ranking at the top of Google Search. Because it conveys the message in a satisfactory way. If you’re writing a tutorial it may go up to 1,500 words to 2,000 words to fully convey the message. It’s OK to write an article on common topic with 500 to 800 words.

      The only thing I’m saying here is – Don’t unnecessarily stretch the word-count of your article for the sake of writing a long-form/in-depth content to rank higher in Google Search. People usually get bored while reading such type of articles & and abandon in the mid-way. Which usually results in ‘gradual decrease of rankings in Google search results.’

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